This project focused on the selling of motherhood, specifically through technological innovations and the medicalization of women, to American and British housewives after the Second World War and examined how the politics of mothering after the war still resonate with women today. My research found that housewives in both America and Britain were remarkably similar in the way they looked at housework as well as how they reacted to the culture of the time. Today, many women in both countries are also beginning to question the feminist goal of “having it all,” yearning to become the typical housewives whom the media portrayed in the 1950s.