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Interpreting Purchasing Power
A visit with
Suraj Commuri
, Assistant Professor, Marketing Department
Published:
May 12, 2006
- Topics:
marketing
consumerism
MarketingMavericks
marriage
personalfinance
...less
By LuAnne Roth
Additional Interview Clips
Marketing Mavericks
Research Tools
Longitudinal Tracking on the Internet
Preliminary findings
When the Wife is the Primary Bread-Winner
Disguising Roles
Revisiting the Old Theory
Going Inside People's Homes
Rating Trends
Topics:
changes
consumerism
more...
online
...less
Fast-paced changes—the dynamic nature of the online purchasing world.
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