Connecting you with the University of Missouri’s innovative research and creative activityFrom Plato to NATO
A visit with Marvin Overby, Professor, Political Science
Published: February 18, 2009 - Topics:
African_American
advertising
LGBT
political_campaign
nation_building
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Collaborating with a colleague from Hendrix College in Arkansas, Overby examined the difference between radio and television advertisements. Radio ads are often more radical than TV ads because the demographics listening to a particular station are usually more segmented, allowing for “niche marketing” and bearing “tremendous implications for the way democracy works.”