SyndicateMizzou Video Podcast

SyndicateMizzou Podcast: Jim Miller - Beginnings

Wed, 03 Oct 2007 16:00:25 GMT

Miller discusses his journey through New York, commercial advertising, and art school—ulimately leading to his position in the Department of Theatre here at Mizzou.

SyndicateMizzou Podcast: Robert Weems - Desegregating the Dollar: How white corporate America profited from desegregation and the Civil Rights Movement

Thu, 05 Oct 2006 19:03:18 GMT

By examining the economic results of desegregation in the insurance industry, Weems began to notice how corporate America profited as well from the Civil Rights Movement. The result was his second book, Desegregating the Dollar: African American Consumerism in the Twentieth Century (1998)—a comprehensive look at the African-American community as a consumer base in the U.S.

SyndicateMizzou Podcast: Esther Thorson - Thorson’s research and the process of developing a model

Fri, 14 Sep 2007 21:19:37 GMT

Finding a way to transform MU’s School of Journalism into a think tank for the news and advertising industry has been the main research goal for Esther Thorson, who serves as Professor, Associate Dean of Graduate Studies and Research, and Director of Research for the Reynolds Journalism Institute. Her first major effort, in collaboration with Margaret Duffy, was to address the news and advertising crisis caused by the “digital revolution,” reacting to the reality that newspaper and television audiences have been plummeting as consumers and advertisers alike are shifting toward the Internet and other new media technologies.

SyndicateMizzou Podcast: Esther Thorson - Thorson’s early research projects

Fri, 14 Sep 2007 21:17:20 GMT

Having a Ph.D. in psychology has aided Thorson in observing and understanding people and how they respond to messages, and her research program calls upon her to be a “jack-of-all-trades.” She spent a lot of her early years in advertising research, looking at people’s responses to ads and figuring out what kinds of visual images or auditory stimuli grabs and holds their attention.

SyndicateMizzou Podcast: Esther Thorson - Using the Internet to advertise

Wed, 18 Apr 2007 14:34:39 GMT

_Internet Advertising: Theory and Research_, which Thorson co-edited with David W. Schumann (University of Tennessee) and now in its second edition, was the first book on Internet advertising. Its contributors are some of the most innovative scholars in the area of advertising and the Internet.

SyndicateMizzou Podcast: Esther Thorson - Thorson made a fellow of the American Academy of Advertising

Wed, 18 Apr 2007 14:35:27 GMT

The American Association of Advertisers is a group that includes both scholars and practitioners. Though originally advertising was considered a man’s field, Thorson wonders why no other women have yet been voted into the organization’s fellowship.

SyndicateMizzou Podcast: Nancy M. West - West’s first book, Kodak and the Lens of Nostalgia (2000)

Wed, 13 Feb 2008 21:26:20 GMT

The fact that Nancy M. West finds herself focusing so heavily on the visual in her research and teaching may at first seem to be “a sort of a curious thing,” but for the associate professor of English this fascination for photographs, and especially snapshots, extends all the way back to a childhood devoid of photographs. Traveling to Rochester, New York, home of the George Eastman House, West spent a week digging through boxes of advertisements (both published and unpublished) and documents ranging in date from 1888 to 1932. Her research eventually resulted in _Kodak and the Lens of Nostalgia_ (2000), an interdisciplinary study that examines the advertising campaigns of the Eastman Kodak Company and reveals certain key fascinations in late nineteenth-century and early twentieth-century American culture.

SyndicateMizzou Podcast: Roy Fox - Doublespeak and the Creation of Channel One

Sun, 29 Apr 2012 21:50:13 GMT

For twenty-five years Dr. Fox served on a national committee dedicated to pointing out and highlighting intentional manipulation of language by public figures. His activities with this group helped him understand the problematic programming of “Channel One”: a ten-minute in-school program that bombards students with “MTV-esque” advertising.