Typically, health care providers and women’s advocates sit down with one woman at a time to evaluate her priorities. Bloom walks through the latest version of the web-based decision aid she has helped to develop as a way to reach more women and yet provide individualized treatment.

A unique feature of Bloom’s decision aid is the way it helps women to rank their priorities. “What we’re doing is pair-wise comparisons,” she explains. The woman uses a slider to compare different factors: feelings for her partner versus concerns for her children, concerns for her children versus privacy, and so forth. Each woman has a chance to weigh all of the important factors in her life, so that she can make the best decisions.