Connecting you with the University of Missouri’s innovative research and creative activityArticles Tagged with family
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When the Wife is the Primary Bread-Winner
From an interview with Suraj Commuri, Assistant Professor, Marketing DepartmentWho controls the proverbial purse strings? Husband and wife decision-making in nonconventional households (in which the wife is the primary income earner).
Disguising Roles
From an interview with Suraj Commuri, Assistant Professor, Marketing DepartmentCouples in these households going to elaborate lengths to avoid or disguise the wife's role as primary earner.
Revisiting the Old Theory
From an interview with Suraj Commuri, Assistant Professor, Marketing DepartmentRevisiting the old theory: Who is actually playing the "gatekeeper" role in household purchases?
Going Inside People's Homes
From an interview with Suraj Commuri, Assistant Professor, Marketing DepartmentThe time-consuming but gratifying process of data-gathering via face-to-face interviewing and observing couples in their natural contexts.
The Life of an Ecologist
From an interview with Matt Gompper, Associate Professor, Fisheries and WildlifeGompper's work has also become his hobby. He discusses how his family has also become involved in his work.
