Will describes his research on food addiction, explaining "it’s becoming very commonplace and accepted that food is addictive, and that we need to study it just like we study drugs of abuse."

Will describes a recent collaboration with a neurologist, in which they studied food intake during pregnancy and analyzed its affects on the later onset of autism in baby mice. Though the project initially seemed disconnected from his other initiatives, Will notes that collaborative work “gives you more inspiration for your own project.”

Binge eating, it turns out, is parallel to exercise addiction like the “runner’s high." Through his collaboration in exercise physiology, Will began looking at exercise as a treatment plan for both drug and food addictions.